1up vs Loopio (2026): pricing, features and verdict

Short answer: Pick 1up if you want a price on the page, a free plan you can start today, and one knowledge layer that answers questionnaires and also answers sales questions in Slack, Microsoft Teams and Google Chat. Pick Loopio if a named content owner already keeps a large answer library, you need unlimited projects, and you want the review controls and review record of a platform that has sold this since 2014. 1up lists Starter at $300 a month and Plus at $900 a month. Loopio lists no dollar amount at all.

1up was founded in 2022 and is based in New York. Its own site states $8.5 million in funding. Named customers on its pages include JumpCloud, WalkMe, Fleetio, Docebo and Deliveroo. Loopio was founded in 2014 in Toronto and says more than 1,700 companies use it, including Barclays, Siemens, Goldman Sachs, Cisco, DocuSign and Kroger. Those customer lists are each vendor’s own.

The overlap is real: both draft answers for RFPs, DDQs and security questionnaires from material your company already has. The split is who the product is built for. 1up is a self-serve answer layer a sales team can turn on. Loopio is a response-management system a proposal desk runs as a library.

Key takeaways

• Price on the page: 1up’s free plan is $0, MCP is $50 a month plus usage, Starter is $300 a month and Plus is $900 a month. Enterprise is custom. Annual billing saves 15%. Loopio’s Foundations, Enhanced and Enterprise plans are all “Let’s Talk,” and Foundations includes 10 seats (both pricing pages, October 2026).
• What the meter counts: 1up’s Starter and Plus plans include unlimited users. Questionnaire automations are capped: 1 a month on Starter, 6 on Plus. Loopio includes unlimited projects and unlimited library entries on every plan, and the conversation is about seats and tier.
• Where drafts come from: 1up answers from connected knowledge (Google Drive, Confluence, Notion, SharePoint and others) and attributes answers to linked documents. Loopio’s generative AI uses library content, with citations and confidence scores, and an admin turns generative AI on.
• Review depth: Loopio holds 4.6 out of 5 on G2 from 812 reviews, 4.6 out of 5 on Capterra from 74 reviews, and 4.3 out of 5 on Gartner from 16 reviews (July 2026). 1up has no review-site rating recorded in this directory.
• Stack: Both connect to Slack, Microsoft Teams and Salesforce. 1up also lists Google Chat, Egnyte and Highspot. Loopio also lists Seismic, SharePoint, Copilot, Confluence and Glean, and sells Salesforce and Highspot as add-ons.
• Limitations: 1up caps knowledge-base files (50 on Starter, 200 on Plus) and always blocks questions that contain names, emails, domains or URLs. Loopio keeps multi-step review on Enhanced and up, and Capterra reviewers dated August 2024 and February 2025 report formatting cleanup after import or export.

A sales answer layer or a proposal library

Start with the person who will live in the tool on a Tuesday.

If that person is a seller who gets pinged in Slack for “what is our SSO story?” and also owns a security spreadsheet twice a month, 1up is aimed at them. The product answers buyer questions from existing knowledge, automates RFPs, DDQs and security questionnaires, auto-fills web questionnaires, and returns instant answers inside Slack and other chat apps. Its directory record describes it as a sales-enablement answer engine as well as a questionnaire tool. That breadth is a genuine strength: one login covers the chat question and the spreadsheet.

If that person is a proposal manager sitting on thousands of approved answers, with SMEs who should not rewrite the encryption paragraph, Loopio is aimed at them. The library has tagging, versioning and review cycles. Generative AI, on Loopio’s AI page, “uses your library content to create a relevant, tailored answer,” with citations and confidence scores, and a good draft can be saved back into the library. Generative AI is not turned on until an admin enables it. For a team whose library is already the system of record, that conservative default is a feature.

1up’s own materials, recorded in this directory as of July 2026, describe RAG-grounded responses in more than 120 languages, with spelling and grammar correction and an MCP server option. That is 1up’s claim about language coverage, not an independent benchmark. Loopio does not publish a language count on the pages this directory checked. It does sell project translations as an add-on, and a multi-language library starts on Enhanced.

Neither company publishes an independent accuracy study you can audit. Skip homepage percentages. Take one questionnaire you already submitted, strip the answers, and compare citations, wrong citations, and rows a person still had to write.

What you can start without a sales call

This is the widest gap, and it is entirely in 1up’s favor on transparency.

1up’s pricing page, checked October 2026, lists:

Plan	Published price	What the record includes
Free	$0	1 admin, 50 knowledge uploads, 50 answers a month
MCP	$50 a month plus usage	Pay-as-you-go questionnaire automations at $5 per 100 answers
Starter	$300 a month	Unlimited users, 1 questionnaire automation a month, 50 files in the knowledge base
Plus	$900 a month	Unlimited users, 6 questionnaire automations a month, 200 files
Enterprise	Custom	Higher automation volume and unlimited uploads

Paid plans include a free trial. Annual billing saves 15%. Chat plugins for Slack, Teams and Google Chat, the browser extension, and SSO are not on Free or MCP. They start on Starter.

Loopio publishes none of this. Foundations is described for smaller or sales-led proposal teams and includes unlimited projects, unlimited library entries and generative AI, with 10 seats in the entry package. Enhanced adds multi-step reviews, confidential projects and the multi-language library. Enterprise adds separate business units, sandboxes, a custom seat count and premium support. Translations, onboarding packages, Salesforce and Highspot are add-ons. The page does not state a dollar amount, a trial, or how an occasional expert counts against the 10 seats. Ask that on the call, in writing.

What that means for a budget:

• A team of many occasional contributors and few questionnaires a month can see 1up’s whole bill before the first meeting. The cap to watch is automations and files, not seats.
• A team with a high bid count and a small core staff fits Loopio’s unlimited projects better, once the seat quote is in hand. Nobody can say which total is lower until Loopio quotes.
• If you need more than six automated questionnaires a month on 1up, you are in an Enterprise quote too. At that point both vendors are sales-led, and the remaining difference is product shape.

Do not treat any directory estimate of Loopio’s annual cost as a price. This guide does not publish one, because Loopio does not.

Files, portals and the row a person still writes

1up’s browser plugin is part of why security teams look at it. The facts record describes a Chrome extension that works on web-based questionnaire portals, and the vendor lists auto-fill of web questionnaires as a feature. That plugin, like SSO and the chat apps, starts at $300 a month on Starter. Below that tier you are on uploads and the MCP usage meter.

There is a hard stop inside answer generation. 1up’s help center says questions that contain names, emails, domains or URLs are always blocked as PII and cannot be overridden. Those rows need a manual answer. On a security questionnaire that asks about a subprocessor domain, or a DDQ that names a fund, that rule will fire often. Plan for it. It is a privacy control, and it is also a coverage limit.

Loopio’s import path is older and wider. Its AI page describes SmartScan mapping a project from a portal, Word, Excel or PDF source. A Proposal Summary pulls points for a go or no-go conversation. The recurring review comment is at export time. Capterra reviewers, in reviews dated August 2024 and February 2025, report formatting cleanup after importing or exporting projects, and the same complaint shows up in reviews from 2016 and 2017. That is the reviewers’ report, linked on Capterra. Bring a messy buyer workbook to the demo and watch the file that comes back, not the draft on screen.

1up does not publish a comparable trail of export reviews in this directory. A missing complaint log is not the same as a clean export. Test both on your file.

Who is allowed to change an answer

Loopio’s governance is the mature part of the product, and it is fair to concede that outright. The pricing page describes four permission levels per role: No Access, Participant, Creator and Full Access. Confidential projects and multi-step reviews sit on Enhanced. Enterprise adds business units with their own sandboxes. Recommended Experts suggests SMEs from past contributions and routes work through answering, review and sign-off. Give that to a librarian and the library stays a controlled asset. The cost is the librarian. If the review queue sits still, drafts follow the stale entries, because generative answers come from library content.

1up’s workflow tooling is lighter. This directory’s facts describe it as syncing with live sources so teams do not have to build a database first, and as attributing answers to linked documents without the sentence-level citation detail some suites show. There is no recorded equivalent of Loopio’s multi-step review chain or business-unit sandboxes. Content owners still matter: a stale file in SharePoint becomes a stale answer. The difference is that 1up expects the connected folder to be the library, while Loopio expects a curated Q&A bank with owners and cycles.

Certifications sit closer together than the company ages suggest. 1up’s site lists SOC 2 Type II and ISO 27001. Loopio’s security page describes an annual SOC 2 Type II audit and an information-security management system based on ISO 27001. Loopio’s legal addenda cite ISO 27001 and ISO 9001. Loopio’s public security page does not show an ISO certificate badge, so if your vendor-risk team needs the certificate, ask for it. Hosting: Loopio runs separate North America and EU environments on AWS (Northern Virginia with disaster recovery in Northern California, and an EU environment on AWS Ireland, documented on its Slack marketplace listings). 1up does not publish a regional hosting choice in this directory’s record. If residency is a pass or fail question, that gap belongs in the security review, not in a guess.

Known issues and limitations

1up

• Automation and file caps: Starter ($300 a month) includes 1 questionnaire a month and 50 files. Plus ($900 a month) includes 6 questionnaires and 200 files. Unlimited uploads and higher volume are an Enterprise quote, per the pricing page and the help FAQ (checked October 2026).
• Chat, browser extension and SSO start at Starter: they are not on the free plan or the $50 MCP plan, per the pricing page (checked October 2026).
• PII rows are blocked: questions containing names, emails, domains or URLs are always blocked and cannot be overridden, so those rows need a manual answer, per 1up’s help article on generating answers (checked October 2026).
• Thin public review record: this directory has no G2, Capterra or Gartner rating on file for 1up, against Loopio’s 812 G2 reviews as of July 2026.

Loopio

• No public price: every plan says “Let’s Talk,” and Foundations includes 10 seats, per its pricing page (checked October 2026).
• Tier-gated workflow and paid connectors: multi-step reviews, confidential projects and the multi-language library start on Enhanced. Salesforce, Highspot, onboarding packages and project translations are add-ons, per the same pricing page (checked October 2026).
• Export and import cleanup: Capterra reviewers report formatting cleanup after exporting or importing projects, in reviews dated August 2024 and February 2025 (checked October 2026).
• Drafts follow the library: generative answers come from library content, per its AI page (checked October 2026). A review queue that nobody works produces drafts from old entries.

Choose 1up when

• You want a number before you talk to sales, and a free plan or a paid trial is enough to test the fit.
• The same people answer chat questions and the occasional questionnaire, and unlimited users matters more than unlimited projects.
• Your volume is a handful of questionnaires a month, inside the Starter or Plus caps.
• Sellers already live in Slack, Teams or Google Chat, and you want answers there.
• You can live with manual answers on any row that names a person, an email, a domain or a URL.
• You do not have a librarian, and you would rather connect Drive, Confluence, Notion or SharePoint than stand up a tagged Q&A bank first.

Choose Loopio when

• You already run a curated library and someone whose job is keeping it current.
• Bid volume is high and the core team is small, so unlimited projects matter more than a published seat price.
• You need multi-step review, confidential projects, or separate business units and sandboxes.
• Security reviewers want SOC 2 Type II plus a long enterprise reference list, and you can ask Loopio for the ISO paperwork behind the ISMS description.
• Your company already searches knowledge through Glean or Microsoft Copilot.
• You can budget from a quote, and you will test export on a real buyer file before you sign.

If the job is source-grounded questionnaire answers

1up and Loopio solve different operating problems, and neither is a universal pick. If your queue is structured RFPs, security questionnaires and DDQs, and the test you care about is accuracy you can show a reviewer, put AutoRFP.ai on the same shortlist in two rows: the AI-native row, and the accuracy and compliance row. Zero hallucination by design: AutoRFP.ai writes only from approved content, cites its sources, and routes anything it cannot support to a person. That mechanism is a different design from a chat-first answer layer and from a library you staff yourself. The AutoRFP.ai vs Loopio note covers the library comparison in more detail. It does not replace a proof on your own file.

Verdict

1up wins the buying experience a small team can finish this week: published prices, a free plan, unlimited users on Starter and above, and a genuine second job as a sales answer bot. The limits are volume caps, file caps, and a PII rule that hands rows back to a person. Loopio wins the operating model a proposal organization already has: a mature library, unlimited projects, permissioned review, and a review record measured in the hundreds. The limits are a quote with no public number, features that start a tier up, and export cleanup that reviewers have described for years.

Match the tool to the desk. A sales team with a light questionnaire load should start with 1up’s trial and see whether the caps hold. A content team with a library and a high project count should make Loopio quote seats, Enhanced versus Foundations, and the Salesforce line before comparing totals. If neither shape matches, score the source-grounded option above on your own questions, not on a homepage claim.

Read the full 1up review or Loopio review, or browse all RFP & DDQ software.

Sources checked

• 1up pricing page (checked October 2026)
• 1up homepage (checked October 2026)
• 1up integrations page (checked October 2026)
• 1up help: FAQ (knowledge base file limits) (checked October 2026)
• 1up help: generating answers (PII blocking) (checked October 2026)
• TechCrunch on 1up (founding year) (checked October 2026)
• Loopio pricing page (checked October 2026)
• Loopio AI features page (checked October 2026)
• Loopio integrations page (checked October 2026)
• Loopio security page (checked October 2026)
• Loopio infosec legal addendum (checked August 2026)
• Loopio about page (checked October 2026)
• Loopio reviews on G2 (checked July 2026)
• Loopio reviews on Capterra (checked October 2026)
• Loopio reviews on Gartner (checked July 2026)
• Loopio EU app on Slack Marketplace (checked August 2026)